Venetian Explorer is a project that combines fashion, adventure and the magic of one of the most iconic cities in the world.
The essence of Venice, with its timeless elegance and unparalleled charm, is the backdrop for Polar®'s Spring Summer 25 campaign, which celebrates the beauty of eyewear in a city that has shaped the history of this accessory.
The style
The look of the four explorers reflects a casual and contemporary elegance, with details inspired by the Venetian style: neutral tones that blend perfectly with the colors of the city.
Polar® sunglasses are a real statement piece that adds personality to any outfit.
THE PLACE
- Piazza San Marco : The young explorers are captured among the majestic columns and architecture of Venice, with the Basilica di San Marco and the Campanile as a backdrop. The soft morning light highlights the details of the glasses, emphasizing their materials and design.
- Rialto Bridge : One of the city's most famous symbols becomes the stage for a meeting between modernity and tradition. Here, the vibrant atmosphere of the market and the reflections on the Grand Canal complement the sophisticated tones of the glasses.
- Hidden Canals : An intimate and evocative atmosphere characterizes the shots taken in the quietest alleys, where the protagonists walk naturally, immersing themselves in the authentic charm of Venice.
THE COLLECTION
SUNGLASSES
Discover the selection of sunglasses for your summer, inspired by the uniqueness of Venice.
CLIP-ON
2-in-1 eyewear, in a moment your prescription glasses become sunglasses.
OPTICAL
When eyewear is not just an accessory, but a style choice.