Venetian Explorer is a project that combines fashion, adventure, and the magic of one of the world's most iconic cities.

The essence of Venice, with its timeless elegance and unparalleled charm,
serves as the backdrop for the Spring Summer 25 campaign by Polar®, celebrating the beauty of eyewear in a city that has shaped the history of this accessory.

The style

The look of the four explorers reflects a casual yet contemporary elegance, with details inspired by Venetian style: neutral tones that blend seamlessly with the city's colors.

Polar® glasses are a true statement piece, adding personality to any outfit.

THE VENUE

  • St. Mark's Square: Young explorers are immortalized among the majestic columns and Venetian architecture, with St. Mark's Basilica and the Campanile as a backdrop. The soft morning light highlights the details of the eyewear, emphasizing its materials and design.
  • Rialto Bridge: One of the city's most famous landmarks becomes the stage for an encounter between modernity and tradition. Here, the vibrant market atmosphere and the reflections on the Grand Canal complement the sophisticated tones of the eyewear.
  • Hidden Canals: An intimate and evocative atmosphere characterizes the shots taken in the quieter alleys, where the protagonists walk naturally, immersing themselves in Venice's authentic charm.

THE COLLECTION

SUNGLASSES

Discover our selection of sunglasses for your summer, inspired by the uniqueness of Venice.

CLIP-ON GLASSES

2-in-1 glasses: your prescription glasses instantly transform into sunglasses.

PRESCRIPTION GLASSES

When eyewear is not just an accessory, but a style choice.