SUPER POLARIZED® LENSES        
SUPER POLARIZED® LENSES        

Style is the true luxury that everyone can afford.

When I think of eyewear, I think of something very personal: the expression of a character, a state of mind, a look that identifies the wearer, individuality. Our philosophy at POLAR is to combine experience, passion, creativity and communication to create an exceptional product for everyone. We love change and our collections constantly evolve to keep up with trends, colors and moods.

From small beginnings come great things.

Today, POLAR is a major player in the international eyewear scene, with a worldwide distribution network: a touch of Italy in every corner of the world. Born in 1993 in the heart of the Italian eyewear district, POLAR is the essence of Italian style. With 30 years of experience, a constant eye on fashion and trends, POLAR is today the largest independent brand of sunglasses and eyeglasses. Through the passion of its team, a group of talented young people, POLAR® creates the perfect balance between style, quality and price.

More than ever, Italians.

For years, POLAR has used the magnificent Italian locations to create a scenic and evocative backdrop for its collections. The adventure begins in the land of great beauty, from Venice, then stops in Portofino and Trieste. Italy is more than a place: it is an experience, an emotion, an art of living. Our product is born from this essence, intertwining tradition, passion and innovation in an authentic story of quality and territory. Every detail speaks of our history, every nuance tells the deep bond with our roots. From artisanal care to the choice of the best raw materials, we celebrate Italian excellence in all its forms.

A look to the future.

At Polar we never stop. We like to be active, on the move, always having something new to say. Lately we love lightness, flexibility, comfort. From this inspiration was born, partly for fun and partly because we like to amaze, a new jewel of Italianness.