Discover the new collection
Roman Holiday
Roman Holiday isn't just a campaign: it's a visual journey, a vision, a story. It's Polar's new SS26 AI STORY , shot in Rome using artificial intelligence, where glasses become the filter through which to view the world .
THE ETERNAL CITY
Rome transforms into the ideal setting: eternal and contemporary, real and imagined. Among iconic squares, sunny terraces, and cinematic views, Polar models traverse the city like true protagonists of a film. Each frame is a character, each lens a different perspective on the concept of vacation.
In Roman Holiday , glasses aren't just accessories, but narrative tools : they amplify the gaze, redefine the contours of reality, transform Rome into a dimension suspended between dream and future. Artificial intelligence constructs impossible yet believable scenarios, where style and technology blend into a single visual experience.
Discover the new sunglasses!
Discover the new Polar collection, where contemporary design meets the technological excellence of iconic Super Polarized lenses.
Designed for those on the go, our lenses don't just protect: they transform the way you see the world. Thanks to advanced polarization technology, we eliminate all annoying glare, giving you vibrant colors, sharp contrasts, and unprecedented visual comfort.
- Superior Clarity: Say goodbye to glare, even in the most extreme light conditions.
- Certified Protection: Total filter against UVA/UVB rays for your eye health.
- Iconic Style: Light and bold frames, designed to stand out.
THE COLLECTION
SUNGLASSES
Discover the selection of sunglasses for your summer.
CLIP-ON GLASSES
2-in-1 glasses, in an instant your glasses become sunglasses.
EYEGLASSES
When glasses aren't just accessories, but a style choice.