THE STYLE IS THE REAL TRUE LUXURY THAT EVERYONE CAN AFFORD.

When I think of spectacles, I think of something very personal, an expression of a character, a mood, an appearance that identifies the wearer. For years the philosophy of Revert is to combine experience, passion, determination, creativity and communication in one direction: the quality of our polar collections must meet the needs of a wide audience. Polar’s collections are continuously evolving to meet the needs of today’s fashion and contemporary lifestyle. This is the concept that comes along with me, together with a team of great colleagues, looking for a steady improvement.

FROM SMALL BEGINNINGS COME GREAT THINGS

Today POLAR is a major player on the international eyewear scene, with a distribution network spanning the globe: a touch of Italy in all the corners of the world. Born in 1993 in the heart of the Italian Eyewear district, Polar is the essence of Italian style. With over 25 years of experience, an ever attentive look at fashion and trends, Polar today is the largest independent brand of sunglasses and eyewear. Through the passion of its team, a group of young and talented individuals, POLAR® creates the perfect balance of style, quality and service at a competitive price. In 2020, POLAR® brings its trademark selection of shapes, materials, colors, sunglasses featuring Super Polarized® lenses, eyewear and clip-ons in line with the latest trends.

PURE ITALIAN STYLE FOR EVERYONE, EVERYWHERE.

The 2020 advertisement campaign is fresh and edgy, conveying the essence of POLAR® as a strong individual who doesn’t compromise on quality or style and is not afraid to be true to its own self. Leading the consumer straight into the POLAR world, it marks a new milestone along with a complete refresh of POLAR’s POP for an even stronger in store presence.

TOWARDS A PLASTIC FREE WORLD, POLAR GOES GREEN

In 2020 POLAR is stepping up its efforts to preserve our environment. POLAR® has always used a green approach behind the scenes, from recycling to reducing carbon impact derived from its operations, but in 2020 big steps are being taken to bring the fight to the front lines. The new 2020 POP refresh is built with the planet in mind: wisely using recyclable materials to produce recyclable items that minimize the impact on the environment, without compromising on quality and style. The second big step coming in 2020 will be a complete overhaul of product packaging, with the same sustainability in mind.
Stay tuned.